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  • 21-JAN-2024 | Apple’s “The Guy With An Apple” Ad

21-JAN-2024 | Apple’s “The Guy With An Apple” Ad

Apple’s “The Guy With An Apple” Ad

Note how they peg the problem on the past version of the guy, not on the reader in the present moment.

Why? You’re not insulting the reader, but they do still connect the dots and substitute themselves. And then the following association is created:

Where I’m stuck now —> Apple —> where I want to be/who I want to be.

Whenever you can, sell transformation.

Watch the guy with an Apple.

He’s getting ahead.

All the way into the future, in fact.

Because while he used to struggle to solve business problems with pencil and paper, he’s now getting answers on his Apple personal computer in seconds.

And instead of spending hours forecasting sales, or trends, or trying to answer any of those difficult “What if…?” questions, his Apple is coming up with answers to a multitude of variables at the touch of a button.

The Apple is the first personal computer. The first computer to bring the power of computing right to your desk.

It’s easy to use. And easy to own.

It’s a powerful new tool to help you solve problems, make better decisions, and become amazingly more efficient.

It can change the way you think, work and live, because there are literally thousands of programs available.

Why not let an authorized Apple dealer show you a few ways an Apple can make you better at what you do.

And then you’ll be the guy to watch.