Introducing Macintosh.
For the rest of us.

In the olden days, before 1984, not very many people used computers, for a very good reason.

Not very many people knew how.

And not very many people wanted to learn.

After all, in those days, it meant listening to your stomach growl through computer seminars. Falling asleep over computer manuals. And staying awake nights to memorize commands so complicated you’d have to be a computer to understand them.

Then, on a particularly bright day in Cupertino, California, some particularly bright engineers had a particularly bright idea: since computers are so smart, wouldn’t it make more sense to teach computers about people, instead of teaching people about computers?