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  • 8(ish)-APR-2024 | Another Excerpt from Bragg Apple Cider’s “Why in the world” Ad

8(ish)-APR-2024 | Another Excerpt from Bragg Apple Cider’s “Why in the world” Ad

Another Excerpt from Bragg Apple Cider’s “Why in the world” Ad

“It’s so obvious, it’s silly to belabor the point!” Actions speak louder than words. The punchline is, “So healthy it sell itself.” So what does the ad do? Spend the bare minimum perceived effort selling.

And even though it’s very “we”-centric, there’s still plenty of “you” in there. Big “between us girls” vibe.

A great example of conversational writing, mild self-aware humor.

Anyways, no matter how much we scratched our heads, we just couldn’t figure it out.

Why do they even need advertising?

It made no sense.

Not only did an ad for Bragg feel like a huge waste of our time but it also felt like a complete waste of yours.

And this is coming from two people who spent all morning researching lunar landing conspiracy theories.

Sure we could tell you about the ‘Mother’ bacteria. How it can clear your skin, regulate your metabolism, yada, yada, yada.

But what’s the point?

It’s like trying to explain why water is good for you.

it’s just a no brainer.

Unnecessary, really.

At least it sure feels that way, and we’re almost done writing this thing.

But we aren’t going to march down the hall to our boss’ office, stomp our feet, and complain about doing our jobs.

That would be just as pointless as a ridiculously long-winded, self-serving ad about how healthy Bragg’s Apple Cider Vinegar is.

Nevertheless, we’ll keep writing.

Bragg wanted this ad, so who are we to argue.

We’re just doing our jobs.

So healthy it sells itself.