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11-OCT-2024 | American Airlines’ “Generals” Ad

Author

Dan Bogachek
October 11, 2024

American Airlines’ “Generals” Ad

Why generals have always had a tent of their own.

It is not because rank hath its privileges.

The reason is much simpler.

The man who’s supposed to be thinking about the battle needs a place to do it in.

It’s the same with the extra service that a general gets. The idea is to free him from the usual annoyances so he can concentrate on getting the war won.

There are also the reasons a man with business on his mind flies first class.

The privacy, the roominess, the comfort and the over-all atmosphere ease the burden of travel for men under pressure.

Business travellers have been the mainstay of our company for some 25 years now. Fully 86% of all air trips are strictly for business. And our first class service emerged as a result of just this.

It was not designed for the so-called carriage trade, and it is not an investment in luxury.

It’s an investment in the man who gets off the plane. 🏁

If you would like to know more about the habits and patterns of the business traveller, please write to: Director, Bureau of Travel Analysis, American Airlines, Inc., 633 Third Ave., New York 17, N.Y.

Identity and status hard at work. Here they replace the usual image of luxury with pragmatic investment. A shift in perspective is all it takes to justify flying first class.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].