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  • 12-DEC-2024 | Allnet’s “You wouldn’t buy a record” Ad by Tom McElligott

12-DEC-2024 | Allnet’s “You wouldn’t buy a record” Ad by Tom McElligott

Author

Dan Bogachek
December 12, 2024

Allnet’s “You wouldn’t buy a record” Ad by Tom McElligott

This one was an instant bookmark. Enjoy.

You wouldn’t buy a record that looks like this.
Why pay for long distance that sounds like it?

Maybe you put up with noisy long distance because you don’t know Allnet has really clear long distance at really low rates.

Or maybe you don’t know how easy it is to switch to Allnet. Or that Allnet credits you the switchover fee Bell charges.

Well, now you know. So quick, mail the coupon or call our toll-free number before you forget.

Allnet Long Distance. Bargain rates. Not bargain service. 🏁

It’s all about “you.”

It offers the most important thing as the key benefit, then immediately addresses all your potential objections.

And then it tells you what to do for the call to action — and to do it now. “Before you forget” — wowee! 🥵

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].