7-AUG-2024 | Nike’s “RE-RUN” Ad

Author

Dan Bogachek
August 07, 2024

Nike’s “RE-RUN” Ad

RE-RUN.

The Nike Daybreak.

Back in the day, it felt like the perfect shoe. It’s not so bad now, either.

We’ve revisited our original styles, and crafted them to look 30 years old — fresh out of the box.

And it’s all there, almost to the stitch. 1970s-grade nylon. Weird Swooshes. Aged laces. Weathered foam. And, of course, those iconic color combos.

It’s vintage. Minus the annoying, “wait 30 years” part.

  • The hook: self-deprecation. Subvert expectations to create curiosity.

  • The big idea: nostalgia. Nostalgia sells.

  • Write in complete ideas — not complete sentences.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].