7-APR-2025 | Tripp Suitcase Ad

Author

Dan Bogachek
April 07, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Tripp Suitcase Ad

The expandable suitcase. Now you can steal the bathrobe as well as the toiletries.

At Tripp, we understand the temptations placed in front of the intrepid traveller. So we make luggage that ingeniously expands to give 25% more packing space. It also provides external pockets for things like tickets, passports and free airline magazines. To protect your ill-gotten gains, we employ a strong honeycomb frame and fit tough EVA front panels. And to appeal to your obvious acumen, we reduce the price: ₤100 to ₤60. It’s exclusive to Debenhams. 🏁 

No one picks their nose… or pees in the shower… /s

This ad works so well because it leans into a mild taboo. But it’s one we all resonate with: petty theft. Well, maybe it’s not always technically theft 😉 . But even if it isn’t, it certainly feels like the real thing.

It’s fun on a subconscious level. Because it’s something instinctual, and it doesn’t only apply to humans.

Hamsters stuff their cheeks. Crows steal away coins, bottle caps, and candy wrappers into their nests. And our primate cousins are notorious for stealing and playing pranks.

That is to say: this taps into something deep in our shared animal brain. A cocktail of low-level physical humor & guilty pleasure.

And now we associate this core playful emotion to the thing being sold. The suitcase? You mean, that thing that people with disposable income take with them on their journeys to spend money. And the ad mentions how it helps them bring back more shit from their conquests?

Target audience has money they’re willing to part with. The product helps them do what they want to do, or amplifies it if they’re already doing it. Celebrates and validates those exploits. Joins in on the debauchery with a smirk and a wink.

Oh, come on. Perfect storm.