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- 31-JUL-2024 | Mod Op’s About Page
31-JUL-2024 | Mod Op’s About Page
Dan Bogachek
July 31, 2024
Admittedly, the visuals on the website really boost the copy.
However, both are excellent.
We have ourselves a neat M.O. sandwich. Let’s bite in.
Our M.O.
At Mod Op, everything we do starts with understanding our clients’ marketing opportunities. Then, we identify the unique methods to help them achieve those goals. That may mean launching a complete, integrated advertising and PR campaign or tapping into some of our more specialized expertise for a given project.
We have experts in B2C and B2B communications with deep industry experience in consumer and lifestyle products, energy, media and entertainment, technology and travel and hospitality.
We’re in New York City, Miami, Kansas City, Dallas, Portland, Los Angeles, Minneapolis, Cleveland and Panama City, Panama.
We are thoughtful. We are purposeful. And yes, we’re creative, too.
We’re Mod Op. And that’s our M.O.
Something interesting: “technology and travel and hospitality”
I really thought I’d miss those commas. But it flows nicely the way it is.
M.O. → process → authority in expertise → authority in size/location → identity → M.O.
I finally figured out how to call it when the punchline mirrors or references the hook: it’s a hook-punchline sandwich. Duh! Nice.
Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.
You glance at your watch.
It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…
“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”
You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.
Or… it could go like this:
5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”
The difference?
You had Copygloss handle it yesterday afternoon.
For help with editing, email Dan:
[email protected].
