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30-JUL-2024 | VW’s “Air-cooled people” Ad

Author

Dan Bogachek
July 30, 2024

VW’s “Air-cooled people” Ad

Air-cooled people.

The Volkswagen’s sunroof does the same for people.

You just reach up with one hand and get all the fresh air and sunshine you want.

Or none.

(Once you’ve closed it, the sunroof fits so snugly the car is airtight.)

It gives you the fun of a convertible without getting your head blown off during the summer or your ears frozen off during the winter.

The Volkswagen costs $1,595.*

The sunroof costs $90* extra.

The air is free.

  • Love the tactical full sentence in parentheses. It’s a VW staple and I use it all the time now.

  • It’s all about “you.”

  • Repetition for the punchline. And the punchline dovetails back into the hook. Beautiful.

  • Grade 3 on the Hemingway App.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].