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10-FEB-2025 | The Big Chair’s Long Copy Ad

Author

Dan Bogachek
February 10, 2025

The Big Chair’s Long Copy Ad

Waiting to be head hunted is one thing. But sitting on your proverbial laurels is another. You’d never know it, but the perfect executive advancement could be closer than you think. Tantilisingly close. But you won’t hear about it on the golf course, and you won’t be tipped-off at dinner. It’s online. It’s Australia’s only online job site designed exclusively for Australia’s top CEO’s and executives.

It’s the perfect mix of business news, key profile stories not to mention brilliant executive career opportunities. Of course we wouldn’t dare suggest you should give up your golfing days and executive lunches but wouldn’t it be nice to know something your golfing buddies didn’t? In a market where every executive is looking for an edge, it pays to be aware of all of your options all of the time. So if you like to swim with the big fish, and consider yourself a big player take a moment to see what’s happening on the Big Chair. The Big Chair. Where the big jobs are. 🏁

The copy is pretty tight. But what’s more important is this: it’s niche and persona-specific. It pushes on the ego, social context, and interests of a very specific target: business executives.

  • The narrative: “what if I told you what you want is achievable.”

  • “You” language throughout. Talk to your reader.

  • “Tantalisingly close” → double down + punctuate. And of course: complete ideas > complete sentences.

  • Twisting the knife/introducing FOMO. “You won’t hear about it on the golf course…”

  • Pushing on the ego to prompt action — “if you like to swim with the big fish, and consider yourself a big player take a moment…”

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].